As technology continues to evolve, users are becoming more and more accustomed to using the internet for various tasks. Today, people are spending more time online than ever before, which means that organisations have a greater opportunity than ever before to reach their customers.

But in order to capture their attention, companies must understand how consumers interact with their websites, apps and other digital platforms. This is where user experience comes in.

Good user experience drives action. From making a purchase to leaving the website, it is a pivotal factor in influencing a consumer’s decision. As consumers spend more time online, it is imperative for organisations to understand the continued importance of great UX.